Beyond Metadata: Video Requirements to ConsiderĪside from color space, there are many other video settings to think about. If YouTube prioritizes quality, the video won’t get the reach it deserves. When doing so, YouTube sets the color space as “Unspecified” and then goes through a process of applying color primaries during standardization, which results in a loss of quality. If a DSLR is in use, don’t upload a video in the RGB or sRGB color matrix. The advantage of Log over Compressed RAW is further compression, which saves space. Compressed RAW is typically available on higher-end camcorders, whereas a Log color space is more commonly used for DSLRs. To obtain the best output quality, you should be recording in a Compressed RAW or Log (Logarithmic) color space. The best practice should involve using the same color space in-camera and the editing workspace. It can also potentially have an impact on how it may be served via the algorithm. Many default settings in DSLRs can have dire consequences on how your video processes on YouTube upon upload. Pay extra attention to your recording format and color space when recording video using a DSLR or camcorder. One of these requirements to look out for is color space. More often than not, creators overlook the importance of aligning metadata with Youtube’s published requirements. With this aside, the next important XMP setting is the quality of the video and whether or not it meets its standard requirements. Although, they certainly have much to do with how a video surfaces in someone’s YouTube search results. These attributes don’t relate to camera settings. Information such as title, keywords, description, hashtags, and location all play a part in the ranking algorithm once the video has been uploaded. Good Search Engine Optimization (SEO) on written content contributes to where a webpage ranks in Google’s search results. Giving Your Videos the Best Chance to be Seen Although, it can be controlled before uploading to YouTube through an editing workflow. Getting the metadata correct for YouTube starts with your camera settings. Using this information, YouTube can alter your video to change or align with its standard requirements. YouTube reads XMP data to understand the technical specifications meant to compose and serve a video. For instance, you might want to include the location for faster sorting within a particular editing suite. You can add more information to the file in various forms. The metadata contains information such as the resolution, copyright info, author’s name, color space, or even the keywords associated with the footage. XMP data is Adobe‘s standard of information about a video file. Instead, the medium uses XMP (Extensible Metadata Platform) data or a similar system depending on the application or industry the video file is interacting with. It’s a common misconception that EXIF data is for video - it’s not. It is nothing but descriptive data (commonly known as metadata) that includes all relevant data of an image. Photo by Christian Wiediger on Unsplash What is Metadata?ĮXIF stands for Exchangeable Image Format.
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